From those small fashion pageants at the dressmaking saloons of Paris to those coveted fashion weeks all over the world, fashion shows have originated big time.
It is indeed a big platform for the designers to showcase their creative side season after season and serves as the launch pad for those budding models to build a repo among the fashion circuits as being the most happening face on the ramp.
Fashion industry is growing huge and like any other industry it needs promotional events to rake in the investors as well as the buyers and what else could be a better option than these ramp walks with those extreme light effects and gorgeous beauties setting the entire ambience on fire. Apart from those glam sham these walks and the pattern also is a prelude to the coming fashion to be used at the coming season.
Being a regular at the fashion capital galore like Paris, New York, Milan and London which are also the heart of the global fashion, all the major glamour houses find their reclusion in these cities. Apart from controlling the global trends, these cities provide the ramp walks which are the most popular events among the models all across the world dreaming to make it big on the global arena.
As fashion business is booming by multi folds, corporate bodies have jumped into these events along with the leading media houses running exclusive fashion magazines to add that zing to these fashion events. Not only the print media, entertainment industry has taken a plunge into this business with round the clock channel like F TV and Trendz showcasing the world fashion to the fashion enthusiasts. Owing to the fact that this industry is spinning money big time, the investors are relying on these fashion shows to turn their fortune and make it a profitable venture.
No doubt organising such a gala event is aimed at creating the interest among the buyers.